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The Third Screen: Marketing to Your Customers in a World Gone Mobile
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Negocios y EconomíaISBN | 9781857885743
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Product details
Pages: 230 pages
Author: Chuck Martin
Publisher: Nicholas Brealey America
ISBN: 9781857885743
Format: tapa blanda
Language: en
Release date: 12/5/2011
ISBN: 9781857885743
Synopsis of The Third Screen: Marketing to Your Customers in a World Gone Mobile
En 'The Third Screen', Chuck Martin guía al lector a través de la evolución de las pantallas, desde la televisión hasta los dispositivos móviles, y cómo estos últimos están redefiniendo el papel del consumidor. El autor ofrece información experta y de vanguardia para el marketing dirigido a la generación de compradores que adquieren bienes y servicios a través de sus teléfonos móviles y tabletas. Este libro es una guía esencial para entender y aprovechar el marketing móvil en el mundo actual.
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About the author
Chuck Martin
Charles Thomas Martin is an American college football coach and former player. He is the head football coach at Miami University in Oxford, Ohio, a position he has held since the 2014 season. Martin was the head football coach at Grand Valley State University in Allendale, Michigan from 2004 to 2009, compiling a record of 74–7. His Grand Valley State Lakers won consecutive NCAA Division II Football Championships in 2005 and 2006 and were runners-up in 2009. Martin was the offensive coordinator at the University of Notre Dame from 2012 to 2013.
Born in 196843 titles published
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