by Dave Ulrich, Wendy Ulrich · McGraw Hill · tapa dura · ISBN 9780071739351
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«The Why of Work» is the leadership and management essay by Dave Ulrich and Wendy Ulrich, published by McGraw Hill in hardcover (304 pages, in English).
The essay argues that the true driver of work is meaning: purpose, contribution, connection, and hope. Dave and Wendy Ulrich propose seven questions and the abundant organization model for leaders to generate significance, personalize tasks, and strengthen relationships, with checklists and questionnaires for application.
First published in 2010. Includes a foreword by Marshall Goldsmith and belongs to the MGMT & LEADERSHIP series.
For executives, team leaders, and HR professionals who want to strengthen commitment and meaning at work in their organizations.
David Olson Ulrich is a university professor, author, speaker, management coach, and management consultant. He is a professor of business at the Ross School of Business, University of Michigan and co-founder of The RBL Group. He has written over 30 books with his colleagues which have shaped the human resources profession, defined organizations as capabilities, and shown the impact of leadership on customers and investors. Ulrich served on the Board of Directors for Herman Miller for 17 years, is a Fellow in the National Academy of Human Resources, and served on the Board of Trustees of Southern Virginia University for 9 years.
