by Tom Hutchison · Focal Press · tapa blanda · ISBN 9780240810447
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«Web Marketing for the Music Business» is Tom Hutchison's guide to music marketing on the internet, published by Focal Press in paperback (304 pages, in English).
The work explains how to promote, sell, and distribute music online and how to create an online presence for the artist. It covers creating a website, increasing its traffic, direct promotion tactics, and social networks like MySpace, and mentions a companion website with resources for marketing music on the web.
First edition published in 2008. The book is framed within the music business and internet technology.
It is intended for musicians, freelancers, and music industry professionals who want to spread their work online.
