by Darrell Rigby · Harvard Business Review Press · tapa dura · ISBN 9781422139158
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«Winning in Turbulence» is Darrell Rigby's business strategy guide, published by Harvard Business Review Press in hardcover (160 pages).
Bain & Company strategist Darrell Rigby explains how recessions offer strategic opportunities. He proposes diagnosing each company's situation and designing a tailored action plan: clarify strategy, protect customer loyalty, manage complexity, control cash flow, and strengthen the commercial area.
Part of the «Memo to the CEO» series; its original edition was published on August 24, 2009.
Aimed at executives and strategy leaders facing uncertain economic environments.
