by Andrea García, Pablo Pérez, Felipe Romero · tapa blanda · ISBN 9788498755251
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«YOsumidor» is a marketing essay by Andrea García, Pablo Pérez and Felipe Romero, published by Gestión 2000 in paperback (224 pages, in Spanish).
Consumption is essential to how we exist in the world, and the pandemic altered it: shopping channels and relationships with brands changed. Drawing on studies by Google and The Cocktail Analysis, the book uses the crisis as a laboratory to review previous behaviors and describe the traits of the new consumer for the coming decade.
The subtitle is «Gobernarse a sí mismo, gobernar a las marcas»; the book falls under Business and Economics and was published on May 11, 2022.
Aimed at marketing and brand management professionals interested in the post-pandemic consumer and trends for the coming decade.
