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YOsumidor
3.9
Negocios y EconomíaISBN | 9788498755251

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Product details
Pages: 224 pages
Author: Andrea García, Pablo Pérez, Felipe Romero
Publisher: Publisher to be confirmed
ISBN: 9788498755251
Format: tapa blanda
Language: es-ES
Release date: 11/5/2022
ISBN: 9788498755251
Synopsis of YOsumidor
Descubre cómo el consumidor actual, el 'YOsumidor', ha transformado el panorama del marketing y la gestión de marcas. Este libro explora las nuevas dinámicas de poder, donde los individuos se autogestionan y, a su vez, influyen en las marcas. Aprende a navegar en este entorno cambiante y a comprender las estrategias necesarias para conectar con un público cada vez más autónomo y exigente.
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