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YOsumidor
by Andrea García, Pablo Pérez, Felipe Romero · · tapa blanda · 224 pages
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Pages: 224 pagesAuthor: Andrea García, Pablo Pérez, Felipe RomeroPublisher: Publisher to be confirmedFormat: tapa blandaLanguage: es-ESRelease date: 11/5/2022ISBN: ISBN 9788498755251
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Synopsis of YOsumidor
Descubre cómo el consumidor actual, el 'YOsumidor', ha transformado el panorama del marketing y la gestión de marcas. Este libro explora las nuevas dinámicas de poder, donde los individuos se autogestionan y, a su vez, influyen en las marcas. Aprende a navegar en este entorno cambiante y a comprender las estrategias necesarias para conectar con un público cada vez más autónomo y exigente.
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