by Víctor Gil, Felipe Romero · Gestión 2000 · tapa blanda · ISBN 9788498750010
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«Crossumer» is a marketing essay by Víctor Gil and Felipe Romero, published by Gestión 2000 in paperback (250 pages, in Spanish).
Technology and access to information have made the Spanish consumer more sophisticated and elusive. The book's authors call the active consumer who participates in organizational innovation a «crossumer». With examples and practical cases, the book offers trend-tracking tools to anticipate their needs.
The book belongs to the Marketing and Sales collection from Gestión 2000, and its first edition was published in September 2008.
A reference work for marketing, communication and consumer trend professionals.
