by Joan Elias Monclus · Gestión 2000 · tapa blanda · ISBN 9788480885362
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Clientes contentos de verdad» is the business essay by Joan Elías Monclús, published by Gestión 2000 in paperback, 156 pages, in Spanish.
The book argues that globalization forces companies to better understand their environment and society to understand the economy, and maintains that one can now speak of a sociology of the customer. It focuses on how to keep customers loyal through professionalized customer service and reviews the business elements involved in that task.
The work belongs to the Marketing and Sales collection from Gestión 2000 and was published in Barcelona. Its ISBN-10 is 848088536X.
For business professionals, customer service managers and commercial management readers interested in loyalty.
