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Clientes contentos de verdad
4.2
Negocios y EconomíaISBN | 9788480885362
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Product details
Pages: 156 pages
Author: Joan Elias Monclus
Publisher: Gestión 2000
ISBN: 9788480885362
Format: tapa blanda
Language: es-ES
Release date: 1/9/2001
ISBN: 9788480885362
Synopsis of Clientes contentos de verdad
Este libro, escrito por Joan Elías Monclus, explora las claves para comprender a clientes y usuarios en el contexto de la globalización. El autor argumenta que la comprensión del cliente es fundamental para mantener la fidelización, abordando los elementos empresariales necesarios para una atención al cliente profesionalizada. Se destaca la importancia de la sociología del cliente en el entorno económico actual.
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