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Neuromarketing
3.9
Negocios y EconomíaISBN | 9788498750447
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Product details
Pages: 232 pages
Author: Néstor Braidot
Publisher: Gestión 2000
ISBN: 9788498750447
Format: tapa blanda
Language: es-ES
Release date: 27/10/2009
ISBN: 9788498750447
Synopsis of Neuromarketing
¿Se puede leer la mente del consumidor? Este libro explora la convergencia entre las neurociencias y el marketing, revelando cómo los conocimientos sobre los procesos cerebrales pueden aplicarse a la relación entre la empresa y el consumidor. Néstor Braidot explica cómo aprovechar el neuromarketing, independientemente del tamaño de la empresa, el producto o el tipo de consumidor. Descubre técnicas y conocimientos que antes solo estaban al alcance de las grandes multinacionales.
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