by Néstor Braidot · Gestión 2000 · tapa blanda · ISBN 9788498750447
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«Neuromarketing» is the essay on neuromarketing by Néstor Braidot, published by Gestión 2000 in paperback (232 pages, in Spanish).
The book explains how neuromarketing, a discipline born from the convergence of neuroscience and marketing, helps understand the brain processes involved in purchasing. Braidot proposes techniques applicable to communication, positioning, product, price and branding, and argues that any company, regardless of size, can take advantage of them.
Published in October 2009 in Barcelona. It is part of the Marketing and Sales collection.
Aimed at marketing and communication professionals, and anyone interested in how neuroscience influences consumer decisions.
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