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Coolhunting
by Daniel Córdoba-Mendiola · Gestión 2000 · tapa blanda · 160 pages
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Pages: 160 pagesAuthor: Daniel Córdoba-MendiolaPublisher: Gestión 2000Format: tapa blandaLanguage: es-ESRelease date: 4/6/2009ISBN: ISBN 9788498750270
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Synopsis of Coolhunting
Coolhunting: Cazar y gestionar las tendencias y modas que mueven el mundo es un libro escrito por Daniel Córdoba-Mendiola y publicado por Gestión 2000 en 2009. El libro explora el concepto de 'cool' y cómo las empresas pueden identificar y gestionar las tendencias para tener éxito en el mercado. Se analizan ejemplos de marcas y fenómenos que se han convertido en iconos, y se ofrece una guía para aquellos que buscan marcar tendencia o gestionar la responsabilidad de ser considerados 'cool'.
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