by David Boronat, Ester Pallarès · Gestión 2000 · tapa blanda · ISBN 9788498750225
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«Vender más en internet» is the digital marketing guide by David Boronat and Ester Pallarès, published by Gestión 2000 in paperback (192 pp., in Spanish).
The book proposes applying persuability, a discipline that combines persuasion and usability, to orient the website toward converting users into customers rather than merely retaining them. It offers over 100 concrete ideas, already applied by companies such as Iberia, Atrápalo and Sanitas, to reformulate the site and improve sales results.
The title is part of the Marketing and Sales collection from Gestión 2000. It was originally published on January 27, 2009.
For marketing professionals, e-commerce managers and website managers seeking to increase their conversions.
