by Gabriel Boukobza · Editions Jouvence · tapa blanda · ISBN 9782889115396
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«Zen selling ou l'art zen de la vente» is Gabriel Boukobza's essay on sales and zen, published by Editions Jouvence in paperback (191 pages).
The book contrasts zen philosophy, based on detachment and meditation, with a consumer society, and proposes using these principles to sell effectively, without stress or manipulation and with respect for the customer. It also seeks to restore meaning to the sales profession and reconcile personal values with commercial demands.
Published in 2014, it is part of the «Le travail autrement» collection. The author, Gabriel Boukobza, is a consultant and trainer in commercial development and a graduate of ESSEC.
Aimed at salespeople, commercial advisors and marketing managers who want to integrate an ethical and zen perspective into their daily work.
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