by Edgar A. Falk · Penguin Publishing Group · tapa blanda · ISBN 9780735203433
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In a new, completely revised and updated edition of his 1999 classic, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment. This book offers a veritable encyclopedia of practical suggestions, from eye-catching window displays and in-store promotions to tested strategies for market research and publicity, providing everything a business owner needs to attract and retain customers in a competitive market.
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