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33 Sofortmaßnahmen gegen die Krise
by Hermann Simon · Campus-Verl. · tapa dura · 205 pages
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Pages: 205 pagesAuthor: Hermann SimonPublisher: Campus-Verl.Format: tapa duraLanguage: deRelease date: 11/5/2009ISBN: ISBN 9783593389998
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Synopsis of 33 Sofortmaßnahmen gegen die Krise
En tiempos de crisis, se necesitan medidas inmediatas y concretas que tengan un efecto rápido. La reducción de costes por sí sola no es la panacea. Hermann Simon ofrece un libro de máxima prioridad: enumera 33 medidas inmediatas que los directivos deben tomar para guiar a su empresa a través de la crisis. Simon ofrece programas inmediatos para las necesidades cambiantes de los clientes, las ventas y el servicio de campo, la gestión de ofertas y precios, así como el servicio y los servicios. Entre otras cosas, sugiere: • Utilizar a los empleados de la oficina como vendedores • Acordar un período de prueba para las máquinas • Conceder descuentos en especie en lugar de descuentos de precio • Centrarse más en los servicios de postventa y • Atraer a los clientes de la competencia en dificultades.
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About the author
Hermann Simon
Hermann Simon is a German author and businessperson. He is chairman of Simon-Kucher, a strategy and marketing consultancy. He is a strategy, marketing and pricing consultant. An ongoing online German-language survey voted him the second-most influential management thinker. Simon has authored numerous books and writes articles for international newspapers and business magazines. He is also known for coining the term Servicewüste.
Born in 194761 titles published
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