by Edson Athaíde · EDITORIAL NOTICIAS · tapa blanda · ISBN 9789724608068
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«A Publicidade Segundo o Meu Tio Olavo» is an essay by Edson Athaíde, published by Editorial Notícias in paperback (282 pages, in Portuguese).
Brazilian advertiser Edson Athaíde advocates advertising based on respect and intelligence against 'publicidade pimba', and through the figure of his uncle Olavo he gathers advice, warnings and maxims to make ads with wit without elitism, parody without offense and enthusiasm without hysteria.
The work corresponds to the sixth edition, published in 1997, and falls within the realm of non-fiction, business and advertising.
Work aimed at advertising professionals and readers interested in Edson Athaíde's reflections on the craft.
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