by Prabhu S. Guptara · Publicações Polytechnica · libro de bolsillo · ISBN 5601072505193
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«As Artes Básicas do Marketing» is an introduction to marketing written by Prabhu S. Guptara (Publicações Polytechnica, paperback, in Portuguese).
An accessible work explaining the fundamentals of marketing and its application in business. It covers product life cycle analysis, pricing and forecasting results based on economic indicators. Intended for students and those running their own business.
The subtitle is «Uma introdução pequena e concisa» and the work falls into the Business and Economics category.
Aimed at marketing students and business owners who want to apply commercial strategies in their businesses.
