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Cervezas Mahou 1890-1998
by José Luis García Ruiz, Constanza Laguna Roldán · LID Editorial Empresarial, S.L. · tapa dura · 272 pages
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Pages: 272 pagesAuthor: José Luis García Ruiz, Constanza Laguna RoldánPublisher: LID Editorial Empresarial, S.L.Format: tapa duraLanguage: es-ESRelease date: 1/1/1999ISBN: ISBN 9788488717122
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Synopsis of Cervezas Mahou 1890-1998
Este libro narra la historia de Cervezas Mahou desde 1889 hasta 1997, un siglo de tradición e innovación. Explora la combinación de la empresa familiar con la apertura a capitales extranjeros, que ha llevado a Mahou a ser líder en el mercado español de cervezas. Basado en documentación inédita del Archivo Histórico de la Comunidad de Madrid, ofrece una visión rigurosa del sector cervecero español.
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José Luis García Ruiz
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