by Jeanne Bliss · Jossey-Bass · tapa dura · ISBN 9780787980948
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«Chief Customer Officer» is the business management book by Jeanne Bliss, published by Jossey-Bass in hardcover (320 pages, in English).
Jeanne Bliss explains, from her experience at Lands' End and Microsoft, how companies fall into mediocrity in customer service and proposes a solution. She analyzes the effect of internal silos and offers diagnostics, metrics, and audits to align the organization with the customer experience, including the role of the Chief Customer Officer.
First edition, published in March 2006; Jossey-Bass is an imprint of Wiley. Category: Business and Economics.
Aimed at executives and business leaders interested in driving customer orientation in their organizations.
