by Alain Joannès · Dunod · tapa blanda · ISBN 9782100519453
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«Communiquer par l'image» is the practical visual communication guide by Alain Joannès, published by Dunod in paperback (210 pages, in French).
Practical guide on using images in internal and external corporate communication. Helps choose the right images for each audience —clients, colleagues, partners, media— and turn messages into effective visual pieces, paying attention to web 2.0 and social networks.
Second edition (2e édition), published in 2008. The work's subtitle is «Valoriser sa communication par la dimension visuelle».
Aimed at communication managers, image professionals, and those working with visual resources in the company.
