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¡¡Consume y calla!!
3.9
Negocios y EconomíaISBN | 9788496797703
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Product details
Pages: 392 pages
Author: Ana Isabel Gutiérrez Salegui
Publisher: Foca Ediciones y Distribuciones Generales S.L.
ISBN: 9788496797703
Format: tapa blanda
Language: es-ES
Release date: 19/3/2014
ISBN: 9788496797703
Synopsis of ¡¡Consume y calla!!
En '¡¡Consume y calla!!', Ana Isabel Gutiérrez Salegui nos invita a reflexionar sobre la manipulación en la publicidad de alimentos y cosméticos. A través de un análisis detallado, la autora desvela las estrategias de marketing que priorizan los beneficios de la industria sobre la salud del consumidor. Este libro es una llamada a la información y la educación para combatir el engaño y tomar decisiones conscientes sobre lo que consumimos.
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