by Javier Rovira Ruiz · ESIC Editorial · tapa blanda · ISBN 9788473569637
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«Consumering: cambiar o seguir sufriendo, usted elige» is the marketing essay by Javier Rovira Ruiz, published by ESIC Editorial in paperback (247 pages, in Spanish).
Rovira Ruiz argues that traditional marketing does not respond to the accelerated change of markets and proposes Consumering® as a strategy based on business practice and real success cases. He questions segmentation, product development, pricing and communication, and argues that companies must renew themselves to generate stable and profitable demand.
Book from the ESIC Professional Books collection, with a foreword by Philip Kotler.
Aimed at marketing professionals, executives and business students who want to rethink their commercial strategies.
