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Consumering
by Javier Rovira Ruiz · ESIC Editorial · tapa blanda · 247 pages
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Pages: 247 pagesAuthor: Javier Rovira RuizPublisher: ESIC EditorialFormat: tapa blandaLanguage: es-ESRelease date: 7/10/2013ISBN: ISBN 9788473569637
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Synopsis of Consumering
En un entorno donde los mercados y la competencia cambian rápidamente, las empresas necesitan adaptarse para generar una demanda sostenible y rentable. 'Consumering' presenta una nueva estrategia basada en realidades del mercado y ejemplos de éxito, cuestionando el marketing tradicional y proponiendo un nuevo enfoque para la creación de demanda. Este libro invita a la reflexión sobre las prácticas empresariales y ofrece una perspectiva innovadora para enfrentar los desafíos del mercado actual.
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