by Donald F. Kuratko, Michael H. Morris, Jeffrey G. Covin · South-Western College Publishing · tapa blanda · ISBN 9781111526917
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Corporate Innovation & Entrepreneurship» is the entrepreneurship and innovation handbook by Kuratko, Morris and Covin (paperback, 512 pages, in English).
Reference on entrepreneurship and innovation within established companies. Based on years of research, it offers a practical approach to fostering entrepreneurial behavior, organizing innovation and applying a model of the corporate entrepreneurship process, with answers to the what, how, where and who questions.
Third edition; international edition. Published in 2011 by South-Western College Publishing (Cengage South-Western).
Aimed at university students and management professionals, with application in entrepreneurship and corporate leadership programs.
