by Robert E. Wayland, Paul M. Cole · Harvard Business Review Press · tapa dura · ISBN 9780875847993
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«Customer Connections: New Strategies for Growth» is the business management book by Robert E. Wayland and Paul M. Cole, in hardcover.
Management framework for companies to place the customer at the center and turn knowledge into value, with practical cases and a model based on four drivers: choosing customers, defining the offer, deciding the company's role and creating mutual value.
Published by Harvard Business Review Press in 1997; first edition, 7th printing. 267 pages, in English; includes bibliography and index.
For executives, managers and management consultants interested in commercial strategy and customer relationships.
