by Jay R. Galbraith · Jossey-Bass · tapa dura · ISBN 9780787952754
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Designing the Global Corporation helps companies identify the specific level of internationalization they are engaged in, from simply exporting products to managing multiple units that develop and sell products worldwide. Internationally recognized expert Jay Galbraith shows companies how to match their own strengths and strategies with proven design options to build flexible, global networks. Through real-world examples, the book addresses the myriad issues that confront the modern multinational, including emerging geopolitical realities and the strategic selection of new localities.
