by Gilbert A. Churchill · Promociones Jumerca, S.L. · tapa dura · ISBN 9788460466055
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«Dirección de ventas» is the sales management handbook by Gilbert A. Churchill, published by Promociones Jumerca, S.L. in hardcover (925 pages).
Reference manual on commercial management and market organization. The work addresses the direction of sales activity as part of the company's marketing strategy and falls within the field of business and economics.
Published in 1993. Translation from English by José Manuel Pomares Olivares. Edition of 24 x 19 cm.
Aimed at professionals and students interested in commercial management, sales management, and market organization.
