by Gerry Johnson, Kevan Scholes · PEARSON UNIVERSIDAD · tapa blanda · ISBN 9788420529844
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«Dirección Estratégica» is the business strategy manual by Gerry Johnson and Kevan Scholes, published by Pearson Universidad in paperback.
Business management work focused on how to define and apply corporate strategy: it analyzes the competitive environment, the organization's resources and capabilities, stakeholder expectations, and the bases for choosing among different strategic options.
Work in Spanish with 716 pages; its ISBN number is 9788420529844. It corresponds to a university textbook in the Business and Economics area.
Aimed at business administration and management students and professionals who need a structured view of organizational strategy.
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