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Dirección Estratégica
by Gerry Johnson, Kevan Scholes · PEARSON UNIVERSIDAD · tapa blanda · 716 pages
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Pages: 716 pagesAuthor: Gerry Johnson, Kevan ScholesPublisher: PEARSON UNIVERSIDADFormat: tapa blandaLanguage: es-ESRelease date: 1/1/2000ISBN: ISBN 9788420529844
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Synopsis of Dirección Estratégica
El libro 'Dirección Estratégica' de Gerry Johnson y Kevan Scholes, publicado por Pearson Educación/Prentice Hall en 2000/2001, es una obra fundamental en el campo de la administración y gestión empresarial. Esta quinta edición, con 716 páginas, está escrita en español y ofrece un análisis profundo de la estrategia corporativa, el análisis del entorno, los recursos y competencias, y las expectativas de los stakeholders. Ideal para estudiantes y profesionales interesados en el desarrollo y la implementación de estrategias empresariales efectivas.
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Gerry Johnson
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Born in 194584 titles published
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