by Willem Burgers · Gestión 2000 · tapa blanda · ISBN 9788496426757
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«El marketing que nunca conoció» is the marketing essay by Willem Burgers, published by Gestión 2000 in paperback (143 pages, in Spanish).
The book advocates a practical and unconventional way of understanding marketing, based on common sense applied to daily management. It reviews issues such as product and market selection, pricing, promotion and distribution, with the aim of helping to make more effective decisions.
Translation by Marisa Establier; original title: The marketing you never knew. Spanish edition published in 2006.
A book intended for marketing and business professionals who want to apply a pragmatic and direct approach.
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