by Miguel A. Furones · ISBN 9788434579040
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«El mundo de la publicidad» is the popular essay by Miguel A. Furones, published by Aula Abierta Salvat in 1984, with 64 pages in Spanish.
It analyzes the advertising phenomenon from a popularizing perspective: it reviews the history of advertising and examines creativity, theoretical foundations and the process of creating advertisements, as well as its relationship with other disciplines. The cover reproduces an old pharmacy label as an example of period advertising.
It belongs to the «Secretos y temas clave» collection by Aula Abierta Salvat and falls within the Business and Economics category.
It is suitable for students and marketing and communication professionals who want to understand the advertising phenomenon.
