El plan de marketing en la práctica

Synopsis of El plan de marketing en la práctica

The book 'The Marketing Plan in Practice' offers a practical and effective guide for senior management of companies looking to survive in a competitive market. This eleventh edition presents marketing plans from companies in various sectors, both industrial and service and consumer goods producers. The book provides a working tool that guides step by step through the different stages in the development of a marketing plan, facilitating an enjoyable, educational and practical reading for entrepreneurs, managers, professors and marketing students in Spain and Latin America.