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El plan de marketing en la práctica
4.4
Negocios y EconomíaISBN | 9788473567329
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Product details
Pages: 494 pages
Author: José María Sainz de Vicuña Ancín
Publisher: ESIC Editorial
ISBN: 9788473567329
Format: tapa blanda
Language: es-ES
Release date: 10/12/2010
ISBN: 9788473567329
Synopsis of El plan de marketing en la práctica
El libro 'El Plan de Marketing en la Práctica' ofrece a la alta dirección un instrumento de trabajo práctico y eficaz para la elaboración de un plan de marketing. Esta decimoquinta edición presenta planes de marketing de empresas de diversos sectores, garantizando una lectura amena y didáctica. Ha sido elegido como uno de los 20 mejores libros de gestión por escuelas de negocio y directivos.
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