by José María Sainz de Vicuña Ancín · Esic Editorial · tapa blanda · ISBN 9788473563352
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«El plan estratégico en la práctica» is the practical strategic planning handbook by José María Sainz de Vicuña Ancín, published by ESIC Editorial in paperback (351 pages, in Spanish).
A reference work aimed at the business sphere that explains how to prepare, implement and review a strategic plan in an organization. Throughout the text it combines theoretical concepts with figures, diagrams and graphic examples that illustrate the analysis and decision-making process.
Published in Madrid in 2003 by ESIC Editorial, within the business and management area. Illustrated paperback format of 24 cm, with 351 pages and illustrations (graphs).
