by Jack Trout, Steve Rivkin · MCGRAW HILL (FONDO) · tapa blanda · ISBN 9788448123093
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
The Power of Simplicity is a business guide that seeks to eliminate the absurd and promote rationality in the business world. Jack Trout and Steve Rivkin present simple recipes to help readers think more directly and concretely, avoiding the pompous language often found in business schools and large corporations. This book offers a clear and concise perspective on how to simplify business management and leadership.
John Francis "Jack" Trout was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory.
