El valor de la marca en el servicio al cliente

Synopsis of El valor de la marca en el servicio al cliente

«El valor de la marca en el servicio al cliente» is the business book by Janelle Barlow and Paul Stewart, published by Ediciones Gestión 2000 in paperback.

The book examines customer service as a foundation for building a strong brand. Janelle Barlow and Paul Stewart propose methods to achieve repeat customers, differentiate from other companies, and create positive experiences. Service thus becomes a strategic pillar for business growth.

The Spanish-language edition has 248 pages and was published on October 2, 2005. It falls under the categories of Business and Economics.

Aimed at business and economics readers interested in brand management, customer service, and loyalty.