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Emotional Capital
by Kevin Thomson · Capstone Publishing Ltd · tapa dura · 344 pages
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Pages: 344 pagesAuthor: Kevin ThomsonPublisher: Capstone Publishing LtdFormat: tapa duraLanguage: enRelease date: 1/2/1998ISBN: ISBN 9781900961622
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Synopsis of Emotional Capital
En 'Emotional Capital', Kevin Thomson explora el impacto real de una fuerza laboral motivada en el rendimiento financiero y muestra cómo gestionar y aprovechar el conocimiento y la emoción para impulsar un cambio positivo y un éxito empresarial duradero. El libro examina la importancia de los activos intangibles en el corazón del éxito de la marca y los negocios, ofreciendo estrategias para maximizar estos activos y crear un compromiso con los objetivos empresariales, transformando ese compromiso en un cambio cultural y de comportamiento.
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