by Brian Solis · Wiley · tapa blanda · ISBN 9781118003763
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«Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web» is Brian Solis's guide in paperback.
Brian Solis examines how social media have changed the relationship between brands and customers. He explains the steps to design, launch, manage, and measure a social media program, increase visibility, and build communities around the brand. He also describes the psychology of the new social consumer and measuring return on investment.
Revised and updated edition, with a foreword by Ashton Kutcher. It consists of 336 pages in English and was published in 2011 by Wiley.
For marketing professionals and brand managers seeking practical guidance on the commercial use of social media.
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