by Teresa-Marie Böhm · GRIN Verlag · tapa blanda · ISBN 9783656105428
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«Erfolgsfaktoren von Fashion-Produkten im Tablet-Commerce am Beispiel des iPad2» is the university thesis on e-commerce and fashion by Teresa-Marie Böhm, published by GRIN Verlag in 2012 in paperback (196 pages, in German).
The work, based on a bachelor's thesis from the Hochschule der Medien in Stuttgart, analyzes the factors that determine the success of fashion products in tablet commerce, using the iPad2 as a case study. Its author examines which elements and strategies make shopping apps attractive for this type of item.
It is part of the series «Bachelorarbeiten der Hochschule der Medien (HdM), Stuttgart» as volume 1, with Harald Eichsteller as editor. The work received a grade of 1.0.
Aimed at students and professionals in marketing, communication and e-commerce interested in selling fashion products through tablets and apps.
