
by Michel Robert, Bernard Racine · Portugal · tapa blanda · ISBN 9789727092499

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«Estratégia Pura e Simples II» is the business management book by Michel Robert and Bernard Racine, published in Portugal in paperback (200 pages).
A management work that analyzes how leading companies manage to outperform their competitors in global markets. It proposes a strategic approach to identifying competitive advantages, making business decisions, and sustaining long-term success, with cases and processes applicable to organizational leadership.
Second part of the series «Estratégia Pura e Simples». Subtitled «Como as Empresas Vencedoras Ultrapassam os Seus Concorrentes», it is a Portuguese edition published in 1998.
For executives, entrepreneurs, and business professionals interested in strategy and competitiveness.

