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Estrategias de distribución comercial
by Juan Antonio Trespalacios, Rodolfo Vázquez Casielles · Ediciones Paraninfo, S.A · tapa blanda · 504 pages
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Pages: 504 pagesAuthor: Juan Antonio Trespalacios, Rodolfo Vázquez CasiellesPublisher: Ediciones Paraninfo, S.AFormat: tapa blandaLanguage: es-ESRelease date: 28/4/2006ISBN: ISBN 9788497324700
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Synopsis of Estrategias de distribución comercial
Este libro de investigación se centra en el diseño del canal de distribución y la relación entre fabricantes y detallistas. Se articula en cuatro bloques temáticos interrelacionados: el marco teórico de la distribución comercial, la tipología de empresas de distribución, las estrategias de marketing para empresas detallistas y las estrategias de distribución comercial en la empresa fabricante. Es una obra de utilidad para profesores, alumnos de grado y postgrado, programas MBA, directivos y ejecutivos responsables de decisiones en empresas públicas y privadas, así como en organismos gubernamentales.
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