by Maria Carmen Jarque Nasarre, Santiago Oñate Cuadros, Javier Pérez de Marcos · Ediciones Paraninfo, S.A · tapa blanda · ISBN 9788428340649
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«Evaluación y control del plan de medios» is the marketing and communication manual by Jarque Nasarre, Oñate Cuadros and Pérez de Marcos, in paperback.
Explains how to evaluate and control a media plan: audiences, measurement sources, profiles and coverage of media, and sampling basics. Develops emission control techniques for press, television, radio and internet, and campaign impact analysis through ratios. Includes practical examples, solved cases and activities.
Belongs to the Comercio y Marketing collection. Corresponds to the training unit UF2399, integrated into the professional certificate COMM0112 Marketing and Communication Management.
Designed for marketing and communication students and professionals, especially those pursuing the professional certificate COMM0112.
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