by Imma Marín, Esther Hierro · Empresa Activa · tapa blanda · ISBN 9788496627833
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«Gamificación» is an essay by Imma Marín and Esther Hierro on applying game mechanics to business management, published by Empresa Activa in 2013 (128 pages, in Spanish).
The work explains how to transfer game mechanics to non-playful areas, such as business management and marketing, to influence the behavior of customers and professionals. It presents examples ranging from points and miles programs to collaborative mobile apps, and clarifies in which cases gamification is useful. The book also includes several games and proposes a non-linear reading in which the reader chooses how to participate.
Part of the «Gestión del conocimiento» collection from Empresa Activa. Paperback edition.
Recommended for marketing, business management and innovation professionals who want to apply game mechanics to connect with their clients.
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