by Juan J. F. Valera Mariscal · Editorial Círculo Rojo/Editorial Anubis · tapa blanda · ISBN 9788490506899
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«Gamificación en la empresa» is the essay by Juan J. F. Valera Mariscal, published by Editorial Círculo Rojo/Anubis in paperback (168 pages, in Spanish).
The book applies the lessons of video games to business: it reviews benefits such as speed in decision-making and creativity, cites companies like Google or Microsoft that use gamification to train and engage their employees, and proposes redesigning processes and tasks from the professional's experience.
Subtitle: «Lo que los videojuegos nos enseñan sobre gestionar personas». Published by Editorial Círculo Rojo/Editorial Anubis on November 22, 2013.
For business, strategy and management professionals interested in gamification as a training tool.
