by Paulo Morgado · Tema Central · tapa blanda · ISBN 9789899783102
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«Gerrir» is Paulo Morgado's essay on business management and humor, published by Tema Central in paperback (188 pages, in Portuguese).
The author relates business management to the perspective and resources of comedians, and proposes twelve verbs —such as «perspectivar» and «ritualizar»— to rethink the way of (dis)organizing work. Humor is thus presented as a strategic tool for leading teams and improving organizational culture.
The subtitle is «O Cómico Ensina a (Des)Organizar». It was published on October 1, 2016 in the Business and Economics category.
For managers and management professionals seeking to reflect on leadership and organizational culture from the perspective of humor.
