by António J. Robalo Santos · Escolar Editora · tapa blanda · ISBN 9789725922293
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This book provides a comprehensive and structured analysis of the theories and practices of strategic management in organizations. Through simple and accessible language, the author explores everything from the historical foundations of military strategy to the evolution of modern management thought, providing essential concepts, models, and tools for students and professionals. The work aims to clarify the current complexity of the strategic management field, gathering the most relevant knowledge into a single text. With a practical approach and enriched by numerous examples, it is a fundamental tool for those who wish to deepen their understanding of strategic decision-making and business economics.
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