Google Analytics. Mide y Vencerás

Synopsis of Google Analytics. Mide y Vencerás

«Google Analytics. Mide y Vencerás» is the web analytics guide by Iñaki Gorostiza Esquerdeiro and Asier Barainca Fontao, in paperback, in Spanish.

Explains the use of Google Analytics and Google Tag Manager to measure and analyze an online business. Through real practical cases, it covers configuration, audience, acquisition, behavior, and conversion reports, segmentation, and the analytics plan, and serves to prepare for the official Google Analytics certification.

First edition published by Anaya Multimedia in October 2016; 232 pages and an index with 14 chapters.

For beginners and professionals who work daily with Google Analytics, including those preparing for the official certification.