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Grandes marcas, grandes dificultades
by Jack Trout · MCGRAW HILL (FONDO) · tapa blanda · 200 pages
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Pages: 200 pagesAuthor: Jack TroutPublisher: MCGRAW HILL (FONDO)Format: tapa blandaLanguage: es-ESRelease date: 1/6/2002ISBN: ISBN 9788448136185
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Synopsis of Grandes marcas, grandes dificultades
En 'Grandes Marcas, Grandes Dificultades', Jack Trout y Raúl Peralba analizan los errores estratégicos y de marketing que llevaron a marcas prestigiosas a enfrentar serias dificultades. El libro ofrece un análisis pragmático de estos errores y cómo podrían haberse evitado, revisando casos de marcas importantes a nivel mundial y extrayendo lecciones útiles para empresas de todos los tamaños. Se exponen de forma minuciosa las causas que llevaron a determinadas marcas a perder su prestigio y cuotas de mercado, ofreciendo valiosas lecciones para evitar errores similares.
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About the author
Jack Trout
John Francis "Jack" Trout was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory.
1935–201752 titles published
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