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Green to Gold
3.9
Negocios y EconomíaISBN | 9780470393741
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Product details
Pages: 416 pages
Author: Daniel C. Esty, Andrew Winston
Publisher: Wiley
ISBN: 9780470393741
Format: tapa blanda
Language: en
Release date: 9/1/2009
ISBN: 9780470393741
Synopsis of Green to Gold
En 'Green to Gold', Daniel C. Esty y Andrew Winston exploran cómo las empresas inteligentes están integrando la sostenibilidad en sus estrategias para innovar, crear valor y obtener una ventaja competitiva. Este libro ofrece una guía completa y pragmática para líderes empresariales que buscan abordar los desafíos ambientales y convertirlos en oportunidades de negocio. A través de ejemplos de empresas como Wal-Mart, GE y Chiquita, los autores muestran cómo la responsabilidad ambiental puede mejorar los resultados y la reputación de una empresa.
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