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ISBN: 9780304315338
Este libro de Francis Buttle explora el marketing en la industria hotelera y de servicios alimentarios. Ofrece un enfoque gerencial para comprender y aplicar estrategias de marketing efectivas en este sector. Cubre temas como la segmentación de mercado, el desarrollo de productos y servicios, la fijación de precios, la promoción y la distribución, proporcionando a los lectores una visión completa de cómo comercializar con éxito hoteles y servicios de alimentos.
Francis Buttle is a retired Professor of Customer Relationship Management (CRM), Management, Relationship Marketing, and Marketing, and a customer management consultant based. He is author of more than 160 peer-reviewed scientific papers and 16 books which have been cited over 20,000 times earning him an h-index of 51.
