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ISBN: 9788535233612
Este libro es el segundo de una serie de cuatro volúmenes que abordan temas clave de estrategia, marketing, liderazgo y operaciones. Ofrece consejos prácticos sobre cómo tener éxito en el mundo de los negocios, basándose en experiencias reales e información de empresas que han innovado en el entorno económico actual. Escrito por James Champy, es una guía para inspirar y hacer que los clientes vuelvan.
James A. Champy is an Italian-American business consultant, and organizational theorist, known for his work in the field of business process reengineering, business process improvement and organizational change. He co-authored the book Reengineering the Corporation: A Manifesto for Business Revolution in 1993 with Michael Martin Hammer, which was considered one of the 25 most influential business management books by Time.
