by Ramón Massó, J.E. Nebot · Tapa blanda · ISBN 9788440018489
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«Introducción al "politing": lanzamiento de un aspirante» is the marketing essay by Ramón Massó and J.E. Nebot, published by Interalas in 1976.
The book develops the concept of "politing" and its application to the launch of a candidate, from the marketing and strategy perspective of the era. The work explains how to plan that presentation using commercial criteria, and its proposal is framed within the marketing context of the 1970s.
Text in Spanish. Winner of the 1976 Markedit Award from the Marketing Managers' Club of Barcelona.
It will interest marketing and communication professionals, and those who study the evolution of commercial strategy.
