by Gérard Mulliez, Richard Whiteley · Maxima Laurent du Mesnil · tapa blanda · ISBN 9782840010623
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«La dynamique du client: Une révolution des services» is the business essay by Gérard Mulliez and Richard Whiteley, in paperback, in French.
The work broadens the traditional definition of customer to include all people one works with, not just the buyer. It argues that each interaction within the company is key and offers tools to apply this «customer dynamic». Gérard Mulliez, founding president of Auchan, presents and comments on Richard Whiteley's analysis.
The edition has 336 pages and was published by Maxima Laurent du Mesnil in 1997. ISBN 9782840010623.
For executives, marketing and management professionals, and business readers interested in customer orientation.
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