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La dynamique du client
by Gérard Mulliez, Richard Whiteley · Maxima Laurent du Mesnil · tapa blanda · 336 pages
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Pages: 336 pagesAuthor: Gérard Mulliez, Richard WhiteleyPublisher: Maxima Laurent du MesnilFormat: tapa blandaLanguage: frRelease date: 7/5/1997ISBN: ISBN 9782840010623
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Synopsis of La dynamique du client
Este libro, titulado 'La dinámica del cliente: Una revolución de los servicios', explora el potencial de una 'dinámica del cliente' para las empresas, ampliando la definición tradicional del cliente para incluir a todos aquellos con quienes se trabaja. Gérard Mulliez, presidente fundador de Auchan, comenta y presenta este análisis, revelando las herramientas necesarias para su implementación. Es una obra que invita a reflexionar sobre la importancia de cada interacción en el ámbito empresarial.
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