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La publicidad en el tercer sector
4.3
Negocios y EconomíaISBN | 9788474266801
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Product details
Pages: 253 pages
Author: Vicente J. Benet, Eloísa Nos
Publisher: Icaria editorial
ISBN: 9788474266801
Format: tapa blanda
Language: es-ES
Release date: 5/12/2003
ISBN: 9788474266801
Synopsis of La publicidad en el tercer sector
Este libro explora la publicidad en el tercer sector, analizando las tendencias y perspectivas de la comunicación solidaria. Escrito por Vicente J. Benet y Eloísa Nos, profundiza en las estrategias y el impacto de la publicidad en organizaciones no gubernamentales y otras entidades del tercer sector. Una obra esencial para comprender la comunicación en el ámbito solidario.
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