by Vicente J. Benet, Eloísa Nos · Icaria editorial · tapa blanda · ISBN 9788474266801
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«La publicidad en el tercer sector» is the communication essay by Vicente J. Benet and Eloísa Nos, published by Icaria editorial in paperback (253 pages).
Study of NGOs' communicative practices and their influence on image and social commitment. Faced with the redefinition and debate of these strategies, the work combines interdisciplinary reflection with field studies and concrete analyses, linking solidarity communication with the values of current culture.
Published in December 2003, the volume brings together contributions from various authors and belongs to the Sociedad y Opinión collection from Icaria.
For communication and marketing professionals in NGOs, and for students or researchers of the third sector and solidarity communication.
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